Even some of the largest corporations began as startups. To get where they are today, big companies once relied on innovative products and SMB marketing.
Even Google, now one of the most influential companies in the world, used creative marketing to garner interest. When Gmail was first released in 2004, it was invite-only. People who had access to the program were able to invite their friends to try it out.
Google used this beta to debug issues and work on improvements to its platform. But it also created a demand for its product—a marketer’s dream come true. The invite-only status generated interest and a feeling of exclusivity for the people who were lucky enough to sign up (not unlike early Facebook).
Today, Gmail is one of the world’s most popular email platforms with more than a billion monthly active users. This article will explain how using creative SMB marketing campaigns can help your small business earn more revenue. We’ll also show you examples from real brands you can use to knock your marketing out of the park.
Make the Campaign Interactive
Traditional ads like television, billboards, etc. It offer one-sided result. We don’t know whether people are see it or not. But with an interactive campaign, you can make a custom experience for the user to engage with. For example, it can display video, display an entry form, collect votes, and more. And you can add some gimmick like “Thank You for participating” then you can give a discount code or coupon after that. And the best part? You can collected user valuable information (email address, perhaps a phone number, product preferences, and so on) that you can use it for further, highly targeted marketing.
In this article, we’ll look at ten successful interactive campaigns and examine what made them successful on the market. But first, we will take a look at how “success” is defined in an interactive campaign. The definition of a successful campaign may vary from business to business perspective depending on your company’s goal, but there are two universal indicators.
The first indicator is total number of views you received. A unique view is a better indicator than just a general “view” because it refers to how many people viewed the contest. The second indicator is total number of entries you received. Your campaign’s entries are an important success metric because this is the actionable data that you can use when your campaign is over.
Why SMB marketing strategies are essential for small businesses. Small businesses and enterprise corporations have the same goal for their marketing programs: converting leads and increasing revenue. However, the tactics used to reach that goal change depending on the company. Larger corporations may seek to reinvent themselves for an existing customer base, while small businesses often look to increase brand awareness.
When marketers from large businesses (5,000+ employees) were polled, 21% cited differentiating themselves from the competition as their top digital marketing goal in 2018. Only 7% of small companies (100-500 employees) shared that goal.
Instead, they were more focused on improving brand awareness. Brand awareness is critical for small and medium-sized businesses to grow their customer pool. But small businesses with SMB marketing strategies don’t just create brand awareness. They also stand out to customers, and often on a modest budget.
From videos to social media and even traditional email marketing, these 10 brands are thinking outside of the box and crushing it with their SMB marketing campaigns.
1. Dollar Shave Club
Dollar Shave Club’s “Our Blades Are F*ing Great” video is one of the most well-known examples of an SMB marketing success.
The humor used by the company is one of the main reasons this video is so successful. You can see Dollar Shave Club understands the audience and their problems. Because of this, they created content that both educates and entertains.
After the video launched in 2012, more than 12,000 people signed up for the service in just two days. This is a perfect example of how a creative campaign can work for you.
Newsjacking is another way to gain exposure and brand awareness. Use a big event people are discussing, and then (carefully) insert yourself into the conversation. Oreo and Kit Kat both famously scored big by newsjacking social posts, but small businesses can use this tactic, too.
To voice displeasure about the San Diego Chargers relocating to Los Angeles, local moving company HireAHelper created a website refusing to help team move. The “We Won’t Move You, Chargers” website was shared nearly 20,000 times, and the company’s marketing head was interviewed by national news media. HireAHelper proves you don’t have to be a big company to news-jack successfully.
3. Lancaster Insurance
When it comes to your marketing campaign, “gimmicky” isn’t exactly how…