It is intimidating for a starting entrepreneur to compete with multi-million or multi-billion companies and corporations likened to the story of David and Goliath. Large companies or giant corporations have incredibly unlimited resources, but they also possess huge bureaucracy, making them a lot slower, especially when it comes to customer service. Be different by having a culture of fast speed customer service by responding to emails within minutes or few hours, delivering of samples within weeks instead of months, and having a team of phenomenal customer service and technical service personnel who are empowered to make smart decisions on the spot.
If you are hearing “no” all the time, do not lose heart, be brave and look for potential clients, and when you found them, take care of them because many large companies take their clients for granted. Once you got the smallest opportunity, handle it well with your great performance. Of course, there is no denying that you have a small business, but it doesn’t mean you need to act like one because even though your competitors invest millions on research and development, you can create your own strategies, be resourceful, unique, and innovative and eventually succeed. For any nature of business you have, being an entrepreneur means possessing smart decision-making, confidently execute success, and believe in the greatest power of optimism and self-fulfilling prophecy backed up with hard work, patience, perseverance, research, and the right attitude. There are a lot of companies or corporations having outdated services and off-the-shelf products that customers begging to be modified, but business owners are seemed to be tone-deaf and they may not actually know how to listen to what their clients want. This is the best time and your greatest opportunity to show your consumers that you are willing to take care of them by availing your products and services, and make them realize that something new or small should not be a basis for turning you off. It is important to listen to what your customers say, and take into consideration their suggestions and opinions.
Offer personalized service not just to your customers but also to your employees because surely you have the best of all the small business 401k plans, but you need to offer your employees hold a responsibility, create a difference, and feel like a person, not just a number. Do not be bullied by larger companies when they put up their business beside yours because you can concentrate on your own without cutting down your price, as long as you have quality products and services.