E-BUSINESS TO CUSTOMERS. E-commerce is the buying and selling of products and services or transmitting a fund or data over an electric network This kind of business is mostly based on the online transactions without physical contacts of the buyer and the seller. With the recent development in technology one does to not need to move from one shop to another in search of products. It is more easy and convenient to conduct business over the internet by e-commerce. Businesses post their products on their website for the potential customers to see and make online order and payment then the product is delivered at the customer’s convenient place. The business transactions in the e-commerce are carried out in different forms. One 0of the type of e-commerce forms is businesses to business where one business carry out business with another same business or different one. Business to customers is also another form where business is transacted between the business and the final consumers of the product. Where the transaction is done between two or more final consumers of a product is referred to as consumers to consumer. Traders in this kind of business must put much attention to the customers. The need of the customers should be met using the best possible way by employing proper and effective strategies. Customers being a key factor in an e-commerce business, quality customer’s service is a fundamental strategy. As the businesses are growing the customer service strategy should also be improved as well. Constant provision of excellent customer services should be ensured by studying the real experience of the customer. the business should ensure the customers that it has does not go away. It is quite expensive to attract new customers than to retain the ones that the business already have. This can be realized by being in constant contact with is existing customers by informing them of any changes or any new products that the business has. Collecting information that is beneficial to customers such as the products colors that are mostly preferred by the customers is an important activity in e-commerce. This informed data makes the customers to feel that their interest is being catered for by the business. Assuring customers that their money will be refunded in case of the default is also a major factor to consider in building trust in the mind of customers in e-commerce business. Constant review of the business and the customer’s feedback should be done to ensure that they necessary changes are made towards improving the business. Quality services and the easily available good and services are key to maintain smooth transaction of business in e-commerce. more profits will be realized when quality is upheld.