Keeping Your Dispensary on Top of the Competition
The appearance of a marijuana dispensary when you walk in sets the vibe and makes you want to either walk out the door or start digging into the magic in front of you. Your displays will make the difference in how inviting your place is. The idea is to make patrons feel excited when they walk in. It’s also about the vibe that you are sending out. Make it an experience that they will want to repeat.
You should have nice, organized display cases and display areas to help patrons see what you are selling. It’s easier on the eye to see the products organized. Add what you have to offer that compliments those products or makes the products easier to use. It’s imperative to have each area well lit. Display your signs at eye level. These will be the first things people will see when they walk in. Make them easy to read and don’t add too much wording. Music sets a friendly, happy vibe and needs to be kept at a level where you won’t have to yell over it to be able to communicate with customers. Candles and incense are a nice touch to sweeten up the vibe. You want all of the senses to be engaged.
It is also important to have comfortable seating areas. After all, Marijuana is all about being able to relax. Make seating areas cozy and inviting. Use tables and put your fliers and sales ads on them. Place menus with your products around so that patrons can take them. All areas should be clean, floor swept and mopped and there should be no clutter. You should always have a display of your products, for example, t-shirts, stickers and other products bearing your label or brand name. These items also serve as an advertisement.
Get to know the area that your dispensary will be in and find out about the culture and decorate your place accordingly. The whole idea is to make the customer feel welcomed and comfortable. They shouldn’t feel like they are making a shady business deal in a back alley. Make your place somewhere that they will want to come again and invite their friends.
Some states only allow medical marijuana, which limits the number of customers. States such as Oregon also allow recreational marijuana. Always check your state laws to avoid costing yourself and your business hundreds or thousands of dollars. Make sure to have all of your licensing and paperwork on the premises.
The most important part of your business is maintaining a base clientele as well as keeping a steady flow of new business coming in. The marijuana industry is booming in legal states and the competition is fierce. Making your dispensary stand out from the rest is crucial and will require constant growth. Check out what Shark Tank stars had to say about the industry. Your business will succeed as long as you are constantly striving to do better.