Currently, many people seeking information from the web will opt to use Google. It is necessary for you to aim to see how Google operates and impact on your business website. The idea is to learn ways Google decides the ranking of various websites. It is vital you aim to know how you can ensure your website is SEO friendly and well optimized. It is crucial you are alert to the Google ranking algorithms changes to learn how they affect your overall SEO strategy. You should, therefore, consider seeking the help of the top SEO professionals to learn about these changes. Here are the crucial things you need to know about the new Google ranking algorithm and the impact on your SEO.
You should expect ranking downgrade for sites that takes long to respond. User experience is of great importance to Google. Thus, the slow website have a negative user experience thus why Google will lower their ranking. Hence, you should not worry about this ranking update if your web pages are quick.
Google is making a move from HTTP to HTTPS mandatory to improve on security. Hence, Google will redirect users who are trying to access an HTTP website leading to a loss of traffic. The essence of this page is to inform them that the page is unsafe and should avoid visiting it. Therefore, if you are still using HTTP, this may hurt your website traffic. Thus, to avoid negative ranking you need to weigh the need of acquiring an HTTPS certificate.
Also, to ensure that sites are posting relevant content Google will check this feature when ranking website using the latest algorithm update. One of the things Google aims to achieve is providing useful information to the users. Therefore, it seeks to lower the ranking of websites that have duplicate content or have copied content from other sites. It is crucial that you learn more about how relevance is an essential factor Google checks when ranking websites. Therefore, need to learn more on how you can enhance the relevancy of the content on your website. You should, therefore, consider seeking the help of professionals in this field such as Blue Atlas Marketing.
You may be frustrated when you get low website ranking due to the latest Google ranking algorithm updates. It is crucial you learn what you need to do. The goal is to know more about the latest Google ranking guidelines you need to follow. Therefore, you will see how you can enhance the speed of your business website and offer relevant content.