Healthcare Marketing: 3 Highly Effective Strategies
Marketing plays a key role in the growth of every organization, including medical practices. And as more and more people have access to information they need about their health and healthcare services, it has become imperative for physicians to establish an online presence. The days when doctors would mostly depend on personal referrals are coming to an end. Without a proper marketing strategy, your practice could be stuck behind, and you might even lose your job soon.
The marketing strategies that work for dentists, doctors, and other medical practitioners are the same as those that work for other types of organizations, with maybe just a few minor differences. Let’s examine three of the most effective marketing strategies for the healthcare industry.
Emotional offline marketing campaign
The purchasing choices of many people are still largely influenced by traditional media. If approached the right way, radio, TV and print media can all be effective marketing channels for doctors. The golden rule is to add emotional appeal to your marketing messages. You may for example tell the story of a patient that got cured of a conditioning they had been struggling with for a while. The use of stories in your electronic and print ads can improve the conversion rate as people find it easy to connect with stories.
Today, most people just go online when they need to find a physician. They will enter search terms like “Tampa FL dentist” or “doctors near me” in the search engines, and will be shown some of the top medical professionals in the area. Medical practices that haven’t optimized their sites to show up on the first page of Google or other search engine’s search results are missing out big.
So how can you appear among the top results? One of the most effective ways to rank your website is running an authoritative blog. Through blogging, you can offer advice to people on how to prevent or treat certain medical conditions. The object is to spread knowledge, while establishing your authority in the field, so that people can reach out to you when in need of solutions to their problems. Once readers start to share your content, more people are going to troop in, and the search engines will rank your site higher.
Utilize the power of social media
Organizations without a social media presence are failing to reach a huge market of potential clients. Like other areas, healthcare is a significant part of people’s lives. That means they’ll want to connect with your practice of Facebook, Twitter, and other platforms. Being present on social media will allow you to share important information and connect with potential patients in a more personal manner.
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